It can be fairly confusing to keep up with all the internet website marketing tools available nowadays. From Search engine optimization to email marketing, affiliate marketing, pay-per-click and pay per lead; just to mention a few. I asked an advertising agency, Johannesburg, a few questions in order to try and determine precisely what the best web marketing tool for my demands would be.
When looking for an advertising agency; Johannesburg, Bloemfontein or Zeerust, Germiston, it’s also wise to test their knowledge on the following topics:
Search engine optimization: SEO as it is also known as, is a way to optimize your website to perform well on search engines like google. Loads of on-site as well as offsite work is done to increase a web site’s pagerank and incoming links in order for such a website to perform better on search engines. Website performance depends upon the level of popularity of the site. The more one-way links you have to your web site and the higher your page ranking, the better for your “image”.
Pay per impression